Discover How to Master the Most Important Skill in the World and Learn How to Ethically and Effortlessly Persuade Anyone
This is the ONLY Persuasion System Based 100% in LOVE (i.e. Empathy) So Not Only Will You Make a Lot of Money, But You’ll Also Do It Knowing that You Have Your Prospect’s Best Interest in Mind.
FROM THE DESK OF ED RUSH...
In the year 1796, at the end of his second presidential term, George Washington delivered his Farewell Address.
Little would people know that this address...
...Would Become One of the Most Impactful Pieces of Communication in American History.
Washington talked about political unity, foreign affairs, and the nation's values.
Nothing crazy.
But how he expressed himself in the words... The emotions carried in every sentence... And the fact that almost all Americans instantly identified themselves with what was said made his address a "Before and After" moment in U.S. history. In many ways—and this is no exaggeration—this address literally formed the United States we know today.
Now, yes, George Washington was a President and a living hero to many. But most importantly, he was also what I call a Master Communicator.
His skills as a Master Communicator allowed him to write an address so good that it shaped the pillars of an entire country. (And it is still being quoted by presidents and people in power about 250 years later. Every year, it’s read in its entirety in the Senate.).
I have studied the Farewell Address in-depth, and it left me thinking...
How can just a few words—whether written or spoken— create a massive change in people’s lives?
If you study history, you'll see that the pivotal moment almost always happens with just a few words.
Words have…
…started (and ended) wars...
...Crowned and dethroned kings and queens...
...Launched movements…
...Started billion-dollar businesses...
...And solved problems. Every. Single. Day.
This is why I believe that becoming a Master Communicator is the MOST IMPORTANT SKILL you can learn—second only to building a relationship with God. And why it's even more important to learn how to persuade on a foundation of LOVE.
But you don't have to be a president like George Washington to communicate skillfully.
In fact, Powerful Communication is present in everyday situations and shapes every area of your life.
Once you master it, you can:
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Show people why your product is the best option
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Connect with people and make new friends, connections, and alliances
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Solve problems that could otherwise lead to frustration, loss, or bankruptcy
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Handle conflict with ease and without friction
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Get a promotion or raise at work
Not to mention you can also use this to be a better parent or even to get a date for Friday night!
This is why mastering skills of persuasion, influence, and communication can—quite literally—unlock the keys to massive wealth, influence, and fame.
Now, people often have negative associations when they hear words like "persuasion" or "influence.” People think persuasion or influence is about...
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Being manipulative or getting what you want at the expense of others.
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Entering people's minds secretly and without their consent.
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Being born with the ability to persuade.
I’ve Learned That Persuasion and Influence Can Be Mastered by Anyone (As Long as You Are Willing to Learn How to Do It With LOVE).
It’s true: YOU can master this even if you consider yourself "introverted" or "not born for sales"...
Not only that...
...But I've also learned that the Master Communicators have INTERNALIZED a few simple principles that make their influence natural and effortless.
They don't use tips and tricks that seem to deceive people, but instead, they always think about their customer’s best interests. They always underpromise and overdeliver. They always go out of their way to build their brands on integrity.
So if you're a good person (which, if you're reading this, I'm sure you are), and you are willing to internalize these key principles...
...Your communication, influence, and persuasion skills will flow out of you NATURALLY—without effort. (Even if you think that communicating is hard for you!)
So you'll learn about these principles shortly.
But first, who am I and why should you listen to me?
6-Time #1 Best-Selling Author
Internationally Recognized
Speaker & Advisor
My name is Ed Rush.
I believe that when you master influence, persuasion, and communication, you can do almost anything.
And because I've mastered this skill myself, I've been able to:
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Writing multiple 6- and 7-figure sales letters, promotions, and product launches for my clients and my products (one of my promotions brought in over $1,000,000 in a single day and $2,700,000 in a week!)
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Written and published six #1 bestselling books (one book made it to #22 for all books on Amazon).
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Become a top .01% consultant who gets paid five figures for a few hours of his time.
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Married an amazing wife with whom I have a thriving relationship and 4 children.
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And become a decorated F-18 fighter pilot.
But do you want to know one of the BEST things I've been able to do by learning these skills?
After almost two decades of experience, I've mastered persuasion and influence so deeply, that I've distilled it into a few principles that always seem to work.
Then, I taught these principles to others, who used them to become fully-booked consultants, published authors, internationally renowned keynote speakers, wealthy marketers, happily married couples, and top-tier salespeople. I've even trained a few mentees in these principles, who later became great copywriters and salespeople.
It is safe to say that…
Persuasion and Influence is an Easily Skill to Learn.
This means that when YOU understand these principles...
...You can apply them instantly into your life, take action on them, and see tangible results.
That's why I decided to put these principles together in a few lessons, so anyone can learn them and get the results they want.
Introducing: Keys to the Kingdom
Keys to the Kingdom is the most comprehensive, most in-depth system on how to become a Master Communicator and effortlessly master the skills of influence, persuasion, and communication.
This will work for you whether you’re a…
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Business owner or entrepreneur
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Business professional
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Student
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Athlete or artist
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Public speaker
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Author
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Salesperson or marketing expert
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Or ANYONE who wants to master the art of ETHICAL persuasion, influence, and communication.
Keys to the Kingdom contains the Core Principles that persuade people regardless of their previous experience or beliefs… Principles that have been tested over and over through years of human history.
When you apply what you’ve learned inside Keys to the Kingdom, you’ll be able to get what you want, by helping others get what they want. (It’s worth reading that again because this foundation is so important.) You will persuade people without ever feeling guilty or ethically compromised.
So let’s get into these core principles. The first is that…
Master Persuaders Know People
Better Than They Know Themselves
One day, a lady showed up to one of my live events while I was talking about the skill of “knowing your customer.”
She raised her hand…
…So I gave her the mic and she asked the following:
"Yeah, this makes sense, but I don't think you understand MY client."
So I did a quick five-minute Client Assessment—the same assessment I will give you word-for-word inside—and, five minutes later…
…This woman started crying because she’d never known someone who knew her market so well (and she was part of her market—I wasn't!). She told me nobody knew the concerns, the fears, and the dreams they had like I did. (This skill was so powerful she left thinking I was some kind of mind reader.)
And since we had put those concerns, fears, and dreams “on paper”...
…She knew exactly how to market to them, what offers to make to them, and what words to use so everything “clicked” in their prospects’ minds. Because when you know your client so deeply, how easy do you think it is to market a solution to their pains?
That’s why knowing your customer is the PRECURSOR to any effective marketing message or personal or professional relationship.
So this is the reason why, inside Keys to the Kingdom, you’ll learn:
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How to Read Minds. REALLY. You will understand your customers better than they understand themselves. That way, you can grab their attention, compel them to action, and keep them as customers forever.
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Understand THE hidden motivator behind why people make any buying decision, from buying a $7 book to a $100,000 dollar coaching program. This is the secret the world's best communicators know but won’t tell you. (Most of the time, these people don't tell anyone—not even their best friends—this hidden motivator because it's subconscious to them. They often don't know why they want what they want. But if you know it, you'll make the sale.)
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The simple "second person visualization" exercise I used to get into the perspective of my target audience so deeply... So they see my product as the only logical option to purchase in the market. (Once you know your client this well, you can empathically lead them towards success—and earn money out of it.)
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The #1 question your client, partner, reader, child, or anyone you engage with is asking themselves at any time... And how to answer it perfectly so they're influenced by you.
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The Perfect Customer Exercise. Imagine if 30-minutes from now, you could know your customer as if you knew for them for decades, and have a deep insight on all the problems that keep them staring at the ceiling at night, or the dreams and motivations that get them going, or the fears that keep them paralyzed to take a specific action.
You see, to know your client, you can do two things:
1. Ask them
2. Ask God about them (I’ll show you how to do this in an exercise inside this system.)
When you ask your clients questions directly, you might get amazing answers, but sometimes your clients hold back. They don't want to look dumb, or they're too shy to reveal their true intentions, or they simply don't know why they made a decision.
But God always knows.
Now, if you're familiar with my bestselling book, God Talks: How to Have a Friendship with God (Even if You’ve Made a Million Mistakes), this is a similar process shown in the book, but expanded and adapted to getting to know your ideal customer.
And Since You're Asking God for Answers, You’ll Put Compassion, Kindness, and Empathy at the Forefront of Your Words…Making Them Infinitely Powerful.
In fact, part of why this process is so successful is because, in the second question of the Perfect Customer Exercise, you'll ask God for a heart of generosity.
You become a facilitator for the change your client is hoping to make.
Knowing people is a great first step towards influencing them.
This leads us to the next principle:
The Magic of Setting Yourself Apart So People See You As The ONLY Solution and Rush to Pay You
Now that you know people, you have to be seen by them as different. Whether you’re selling yourself, a product, or a service, you have to show why it’s something new and different to what people have seen before.
Otherwise, you risk being put in a similar category as everything else on the market.
So, for example, if you’re selling a coaching program and your prospect was conned by an unethical coach… He will instantly put you in the same category as them (because you both share the word “coach")... Even if you’re the most ethical and saintly person on earth!
That’s why, inside Keys to the Kingdom, you’ll learn…
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How to stand out. No kidding. Someone has probably promised you this before. But I have done the exact simple "hack" I'm about to show you in talks where I'm the 14th out of 17 speakers (when attendees are already falling asleep on their chairs). Yet this hack makes them remember my talk for years... And make them happily pay plane ticket, entry fee, and expenses to come to my God Talks LIVE events. If you're a speaker, you will be the most memorable speaker in your attendee's mind. And if you're selling a product? Your client will WANT your product before you even mention it.
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How to make your business competition-proof and price-resistant. “Price-resistant” means you can charge eight times what your competitors are charging, and people will still pay you because they're not looking at anyone else but you. This simple concept allows me to charge north of $47,000 for one-on-one coaching.
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The MMMUSP Framework. If you know a bit of marketing, you might have heard of the term Unique Selling Proposition or USP. But nowadays, every single marketer and their mother has a different definition for a USP. That's why you'll learn the most simple and effective way to create a USP—or easier said, to make your business be unique in your clients' minds—without having to lower your prices.
Now, setting yourself apart from competitors involves two things:
First, you must show that you, your product, or your service, is different…
…But you ALSO must blast through people’s biases, so they’re able to see your product in the most clear light… And can make a buying decision without including their negative past experiences.
Discover How to Blast Through People’s Biases
Like an F-18 in Afterburner (But Nicer)
That’s why, in Keys to the Kingdom, you’ll also learn:
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How to turn OFF your prospect's mental biases. If you're speaking to a Christian and they hear the word "church", they'll recall all the data—good and bad—they have about churches. And if you say "church" to an atheist, they'll recall completely different data. These biases often blind us from the very solutions that can change our lives for the better. So what if you had a way to temporarily "turn off" those biases so they can see your product—and the value it'll bring into their life—more clearly? What if, having seen your product clearly, they can now make a buying decision? You’ll learn how to do that in Keys to the Kingdom.
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The "common ground" principle to create an entirely new perception of your product so people recognize it like nothing they've ever seen before. (A simple example: Starbucks applied this principle to change how you perceive coffee and go from charging $.75 cents to $6 per cup—and people happily pay for it. Now, you don't have to be Starbucks or a big brand; in fact, the smaller you are, the better this principle will work for you.)
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How to give people an idea that is way more valuable and beneficial than the previous ones that were built in their software. (I call this skill, “Inception!”). Once you’re done, they'll love and credit you for a lifetime.
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How to ethically “hack people’s brains” so they see the infinite value of your product or service. Your brain has a little 'device' called the Reticular Activating System (RAS). It filters out information depending on a few small criteria. If you want to see the color red, your RAS will make all red things stand out from the rest. But here's the thing: your customers have their RAS to consistently block things that don't matter to them such as ads, other people's conversations (sometimes), and irrelevant noise. In this system, you’ll learn how to break their habitual patterns, so they pay attention to you.
And my favorite lesson for you in this core principle…
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The #1 marketing lesson I’ve learned as an author. Close to 70% of people don't read books because they're "just another self-help book". You'll learn how I avoided this trap with my books God Talks and 21-Day Miracle, and how I make people not only buy my books above other options (who have more endorsements, more acolytes, and more sales), but have them read to the end. (This lesson is so powerful and applies to every available product that has competitors in the market.)
How to Communicate Like a Pro—
So People Are Instantly Attracted to You
The words you say—and often most importantly, how you say them—can make a huge difference in both the lives of your customers and also your bottom line.
That’s why, inside Keys to the Kingdom, you’ll learn:
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How to determine a person's "communication style" by the words they use—and how to "communicate in their own language" so every idea you share just "clicks" with them. Most people don't know how to do this because it's often hidden, but when you do this for them, they'll feel an instant relief just talking to you. They'll feel heard. And once they do, how hard do you think it is to market to them, get them on a date, or become partners with them?
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The SINGLE WORD you can use to make you “unforgettable” even in the first interaction. (Nine times out of ten, it comes down to ONE WORD. In fact, this exact word is repeated in my book God Talks exactly 2,040 times—and that’s out of 50,000 words.)
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In every human interaction there's a "leader" and a "follower", even if the ratio is 51% to 49%. This 'leader-follower' dynamic is affected by one single factor. You'll learn how to cultivate this factor to use it at will, so when you're talking on stage, marketing, or helping people, they are influenced by you. (This principle is so powerful it's been used for evil in the past. In the marketplace, it's often used by people who have no idea what they're doing but call themselves "experts." You'll learn how to do this FOR GOOD, so you can ethically promote your product and have good people choose it above other competitors.)
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The single-most-effective persuasion technique I've ever come across. When I use it in my live events, people tell me they wake up at 2:00 in the middle of the night thinking about what I told them. This is possible because I use three specific sentences that command my client's subconscious mind, so their mind accepts the information I gave them with no resistance (because they think they came up with the thought, not me). If you're a coach, for example, and have life-changing advice for a client, it's your responsibility to use this technique so they embrace your advice and create change in their lives.
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The "R.W." Principle that boosted the success rate of a social experiment from 60% to 94%. In fact, a single word is responsible for such a boost, and once you use this word strategically, you'll give your prospects a reason to buy from you, and they'll defend this reason with their lives. (They will buy from you and, if the price is higher than their budget, they'll justify it to their spouses, bosses, and business partners.)
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Specific words you can use to paint a vivid image of your clients' beautiful future in their mind, and position your product or service as a vehicle to get to that future. (You can do this in written, verbal, or video format, and the influence will be the same. Your viewers will quite literally imagine their future as they listen to you speak, and get excited about buying from you.)
You’ll also learn how communication can be applied in practical situations, such as:
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How to write the world's best "About Me" page on your website so that it instantly connects with your reader. (Secret: Most websites' "About Me" pages are boring. DREADFULLY Boring! They’re usually all about degrees and experience. But YOURS will pop. When you use this strategy, you will immediately connect with your customers and compel them to buy from you.
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The one-two punch formula to answer the dreaded question, "Can I get a discount?" Once you answer this the way I teach you, people won’t want a discount anymore, but they'll happily hire you on the spot at the rate you deserve.
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Sentences to become competition-proof—even if you’re charging exponentially more than everyone else. One day this 23-year-old pest control guy showed up at my door. He was charging 3x what the other companies in his industry were charging me, yet this simple sentence he said to me not only got him the gig, but it was so memorable to me that I mention it in almost every event I do.
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Was the automobile invented by Henry Ford? This is a question I ask my live event attendees. The answer to this question (which is "no") gets them to pay attention to the rest of my talk as if their lives depended on it. Not only that, but what they learn sticks in their brains for months, they take action on the lessons, and they happily give me a testimonial for the amazing results they get a few months later.
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The exact email I sent to the CEO of a $2 million-a-year publicly traded company that instantly closed a $83,000 deal. The CEO told me he "drove his car off the road" to reply only fourteen minutes after I sent the email. If you want to get someone's attention so they can become your client, partner, or investor, this framework is the most effective way to do it. (Hint: I’ll give you this email.)
You’ll also get actual marketing examples of communication so you can copy and paste them right into your promotions.
This way, if you don’t have your marketing dialed in yet, you’ll have a solid foundation to create it from scratch…
…But if you already have, then you’ll take the methods below, and you’ll supercharge your message so it instantly connects with people who need your product (and don’t purchase it for some reason).
That’s why you’ll learn:
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How to wrap the three most essential pieces of a sales communication into a hook that makes clients say, "that's for me." (In fact, if you write copy or create your own social media posts, you'll know exactly what to write on those posts.)
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How to know when your copy or marketing message is good and will sell. (And no, it's not when you send it to your peers, and they say it's good. Most of the time it's the opposite to that.)
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How to develop expert status instantly. (This is not a replacement for actual expertise, but I've found that people who are really skilled at what they do often are afraid to market themselves, promote their products, or sell. Module 5 in this product solves that problem.)
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A behind-the-scenes look at how I developed the hook for my bestselling book, God Talks, which then became a bestseller, an entire series of live events, and even a certification program. Aside from the amazing information you'll find in the book, I credit God Talks's success to this simple hook structure.
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The two most powerful questions in marketing. I have asked these questions repeatedly to create SIX 7-figure promotions throughout my entire career. Not only that, but as a renowned world-class copywriter, people ask me what the "secrets" to writing copy are. I tell them these two questions are my only secret. Answer these two questions in your copy, and sales become a natural byproduct of your marketing.
Discover How to Apply Communication Strategies
That Only Renowned Marketers Use
Finally, you'll learn a few things about persuading people that you won't learn anywhere else.
These aren't quite part of the Core Principles laid out to you above.
But when you apply them...
...They will multiply your results in whatever field you apply them—whether you're public speaking, selling or marketing, inviting someone on a date, networking, or raising children.
For example:
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The "Memory Linking" technique to ethically create urgency—even where there is none. (I have used this technique for 11 years now, and it's present in almost every new product I launch because it's the most effective way to generate urgency. It works so well because it strategically shows your prospect the cost of not being your client right now.)
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The “When Command” technique that takes control over someone’s decision-making process, so they see one option above all others. This technique works so well because of the specific language used while applying it. (If you close a sales conversation with a "When Command", it'll most likely turn into a sale. I also use the "When Command" with my kids all the time, and in the end, we are ALL happy! See, this works for parenting, too…I’ll show you how.)
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The four-step "World's Greatest Testimonial Formula". If you leave a client to his own devices, they'll give you a testimonial that won't do anything for your business. These usually sound like, “This is so fun…wow, I am so happy.” BORING. With this formula, you'll communicate your clients' transformation in a single paragraph in a way that makes your prospects think "I can do that too!" and be eager to buy from you or hire you. It'll also melt any "buyer's resistance" your prospect might have towards choosing you over any competitor.
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How to make someone see you as the “go-to person in your industry”. You see, everyone has a "hidden" internal story. In fact, this story has three key characters (and they're one of them). If you become the third character in this story in the way you're about to learn... Not only will you help them achieve their goals, but they'll often credit you as the biggest factor for their success. They'll refer you to their friends, buy every product or service you have in stock, and see you as the ultimate authority in your field of expertise.
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INCEPTION! How to plant an idea in someone's mind so deeply that you create a "before and after" moment for them. What would it be like to have your clients think of you as the ONLY alternative to solving their problems. If you're marketing a product, a coaching program, or any product or service, INCEPTION will instantly get YOU pinned in your client's mind as the standard.
So now that you know what you're getting inside Keys to the Kingdom, and the person you're about to become, it's safe to say that Keys to the Kingdom is...
The World's Most Comprehensive System
to Ethically Influence Almost Anyone
PLUS, You Get The Following 6 Bonuses
So You Can Dial In Your Communication
(And Even Get a Great Deal on Your Next Car)...
BONUS #1
Online Copywriting Session
Learn how to create landing pages, websites, and sales pages that convert. Most importantly, learn how to apply the persuasion techniques you've learned in online copy.
BONUS #2
1-on-1 Selling Mastery
Master how to close big deals by asking good questions. Remember, when somebody says to you, "Tell me about what you do..." they're really asking about themselves!
BONUS #3
Customer Connection Exercise
Get X-Ray vision to look into your customers' core needs and desires! Discover how to know with 100% certainty how to connect with any customer, anywhere, anytime.
BONUS #4
“Get-Your-Money-Back” BONUS
Are you ready to out-negotiate a used car salesman? I’ve has done this twice in my life and I’ll share the tips with you! NOTE: there are 3 specific strategies you can employ while “on the lot” and all 3 are near-guaranteed to get you $1,000 to $3,000 your next vehicle.
BONUS #5
Powerful Speaking Segment
Learn the pound for pound, hour for hour, the most lucrative skill on planet earth...speaking. Find out how to create a talk that closes BIG deals.
BONUS #6
“Get-Your-Mojo-Back” BONUS
In this Bonus, you’ll learn how to win an argument with your spouse. REALLY. Get some ground rules on how to have a healthy discussion and actually get to a solution, instead of a circular, never-ending argument.
SUPER BONUS #7
The Persuasion Masters
Explore the persuasion secrets of Ronald Reagan, Steve Jobs, Winston Churchill, Martin Luther King, Abraham Lincoln and more!
Learn from some of the greatest persuaders in history. We're going to look at them, not as citizens, not as people of the world, but instead we're going to look at them as persuaders, communicators, and influencers.
Find out why the most successful people in history are the most persuasive people in history.
Now you may be thinking to yourself…
“Hey Ed, this all sounds good, but what’s this going to cost?”
You see, the Principles and lessons you’ll learn inside have been tested in the real world for almost two decades—with unbelievable results to show for it.
These same principles have made me—and most importantly, my clients—multiple seven-figures in new business.
But it has also helped both myself and them:
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Come up with six- and seven-figure product launches and marketing campaigns
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Attract the best possible partner into their lives
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Solve conflict that could otherwise destroy businesses
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Deliver highly-engaging public talks (and fully book events)
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Write, publish, and market bestselling books
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And much more
Like I said, persuasion and influence is the number one skill you can learn to get what you want (regardless of what you want!).
So if you had a system that’d help you become an excellent persuader, so you can get what you want out of life by influencing others…
…How much would you pay for it?
You see, I’ve charged people $47,000 for the lessons you’re about to learn.
But I won’t charge you that.
I won’t charge you half of that.
In fact, I won’t even charge you 1/45th of that.
You can get the entire Keys to the Kingdom System—the most comprehensive way to become an excellent persuader—for a single one-time payment of $997.
GET STARTED FOR AS
LITTLE AS $397 TODAY
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I am so confident that Keys to the Kingdom will help you get what you want, that I’m willing to make you an outrageous guarantee.
I’d like you to give Keys to the Kingdom a shot. Watch the videos. Do the exercises. Take action on what you’ve learned in the real world…
…And if you’re not completely BLOWN AWAY by the material… Or if you feel like what you’ve learned can’t help you attain any wild goal your heart desires… Then you can ask my team for a refund, and we’ll give it to you, no questions asked—and we can still be friends.
You have ONE YEAR to go over everything and apply it in your life… And if it doesn’t work, it’s my fault. That’s why I’m bearing all the risk.
The way I see it, there’s nothing for you to lose.
You see, from where you’re standing, you have three choices:
Option 1: You can pass up on this opportunity.
You can convince yourself that some magical external thing will help you with your goals… Or that someday people will “finally get you”... Or that you don’t need any help to succeed… But you soon find yourself in the same daily struggles because you don’t have the tools to think differently and influence others.
Option 2: You can “go back and think about it”.
Maybe it’s just better to wait on the sidelines because the risk is too big (even if I’ve promised you to refund your money if Keys to the Kingdom doesn’t help you achieve your goals).
Option 3 [Highly Recommended]: Become a Master of Influence, Persuasion, and Communication starting TODAY!
Learn the most valuable skill in the world. Keep your ethics and integrity intact. Persuade others in all areas of your life, so you can create win-win situations and GET WHAT YOU WANT.
Don’t wait another lifetime for an opportunity like this one. Make the decision TODAY and set yourself up for success.
P.S. A few FAQs:
For your convenience, this program is delivered 100% digitally, so you get Instant Access as soon as you enroll. Just check your inbox after enrolling to log in to the training website.
You get the complete Keys to the Kingdom system to help you become a natural in the skills on influence, persuasion, and communication. You also get the 7 HUGE Bonus Section with specifics on how to persuade in all mediums from online to speaking to the parking lot of a car dealership.
The course is delivered in 12 video modules, plus bonuses and a few God Talks-style audio exercises.
If you could influence almost anyone you meet, what would that mean for you? Would that mean more or bigger clients for your business? A promotion or raise at work? A more fulfilling relationship? A date with your dream partner? New connections and networking opportunities? Status and recognition in your industry? If you have any of these goals---or many more---you'll see that they rely mostly on being an influential person, communicating effectively, and creating win-win situations. Keys to the Kingdom helps you become that person. I'm so confident that if you need persuasion to achieve your goals, you WILL achieve them using Keys to the Kingdom. And if you don't? No worries! You can contact my team, and we'll issue a full refund.
NONE.
Many of my students start with limited or no experience and achieve great results online and off.
When you enroll, you get immediate and lifetime access.
Keys to the Kingdom applies to any field where persuasion is needed to succeed, both in personal and professional situations. It works for you whether you're a speaker, author, consultant, coach, product creator, student, athlete, stay-at-home mom, professional, golf player, or anyone else.
I can only think of a few reasons.
This program isn’t for you if…
- You have no plans of ever taking action (ever)
- You are unwilling to get out of your personal protective shell so you can influence others and get what you want
- You think that in order to persuade someone, you have to manipulate them, have them act against their will, and coerce them into doing something they don’t want to do.
- If any of these are true for you, hard pass.
That said…
- If you are an action-taker…
- If you like helping people…
- If you want to influence others ethically and effortlessly…
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