• 13:36 - Why Your Book Matters Right Now
• 15:00 - The World Needs Your Message
• 23:35 - Ed’s Book Journey (Real, Messy, Profitable)
• 30:00 - How One Book Unlocked 48 Speaking Gigs and a 7-figure Business
• 33:30 - The Power of a Message-Driven Book
• 39:15 - When a Book Becomes a Brand
• 42:51 - How To Actually Write A Book
• 51:45 - What Most Authors Get Wrong
• 54:30 - Why Books Often Don’t Pop Overnight
• 59:00 - Building A Business Around A Book
• 1:03:15 - Writing The Right Book

Ed’s Invitation

• 1:06:00 - Top Gun Author Event
• 1:16:00 - LIVE Q & A
• 1:44:42 - How To Get Reviews That Stick